About the Project
Andean lupine beverage
Lupwi was created by a married couple and researchers interested in rescuing ancestral Superfoods to develop healthy and delicious foods that become a nutritious alternative for those who seek well-being and happiness through a healthy lifestyle based on the consumption of plants. They found natural properties in LUPINO ANDINO that they decided to share with the world. Lupwi is currently in the main supermarkets in Ecuador and Europe.
1Rebranding
2Packaging
Brief
LUPWI is the first lupine or Andean lupine drink in the world, a superfood loaded with vegetable protein to complement and nourish your daily diet, created by an Ecuadorian company with B certification, which generates social, environmental and economic impact, respecting the practices sustainable ancestral agriculture for the creation of healthy and delicious food. A high-impact product undoubtedly deserved a high-impact packaging, for LUPWI we work on a typographic brand with slight Andean features, a harmonious floating composition of the ingredients to give it flavor, accompanied by Andean textures and an effective communication of its main attributes through circular elements created as part of the visual system, in addition to the creation of key messages to reinforce its characteristics and subsequent recycling of the glass container.
SOLUTION
For LUPWI we worked on a typographic brand with slight Andean features, a harmonious floating
composition of the ingredients to give it flavor, accompanied by Andean textures and an effective
communication of its main attributes through circular elements created as part of the visual system, in
addition to the creation
of key messages to reinforce its characteristics and subsequent recycling of the
glass container.
lupwi.com
