Sobre el Proyecto
Sabiduría Ancestra
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1Branding
2Packaging
Brief
We invite you to meet a unique chocolate, made with the oldest cocoa in
the world from the Ecuadorian Amazon in the Zamora-Chinchipe region, where traces of cocoa were found in ancient artifacts dating from 5,500
BC, this discovery placed Ecuador as the native birthplace of cacao.
Zachi Chocolates captivated us with the origin of its ingredients, its exotic flavors and combinations of fruits and aromatic herbs, this inspiration
allowed us to work on a typographic brand and an emblem built from a
bottle of human effigy typical of the Mayo Chinchipe culture- Marañon
where the mind and body illuminating chocolate drink was prepared, in
the packaging we work with geometric illustrations based on the fauna
and graphics of the Amazon region and its culture.
Premium export product, Fine Aroma cocoa, organic, fair trade, ecological packaging and functional design, what more could you ask for from a chocolate?
SOLUTION
We worked on a typographic brand and an emblem built from a bottle of human effigy typical of the Mayo Chinchipe - Marañon culture where the mind and body illuminating chocolate drink
was prepared, in the packaging we work with geometric illustrations based on the fauna and graphics of the Amazon
region and its culture.
CULTURAL CONTEXT
ZACHI was established in 2020 by a native Ecuadorian, Melissa Olivares Breen, and her husband Ryan Breen from the United States, both coming from different cultures but passionate about chocolate, were influenced by the consumption of organic and healthy food produced with social responsibility and environmental.
Together, they decided to create a chocolate brand where people can feel safe consuming premium organic dark chocolate with many nutritional benefits to sell in the United States and in the
future to the rest of the world.
zachichocolates.com
