About the Project
The andean secret
Amati was born 19 years ago to rescue the consumption of ancient Andean grains for their multiple benefits for health and nutrition, which over the years and with dreams of introducing new products to the national and international market decide to improve their visual image to break borders and show the world a product of high innovation and nutritional quality.
For millennia, amaranth has been recognized as the golden grain that fed the great Inca warriors. Can you imagine nourishing yourself every day with the best ancestral superfood of the Ecuadorian Andes? now it is possible to have it on your table with amaranth and quinoa Amati pop. If you want to know even more benefits, we invite you to visit the official site of this extraordinary product, but what if we now review its packaging, which is as good as the product inside; Amati is our gold client, with whom we work on a total redesign of its brand and all the product lines that are currently in the national and international market. If you pay attention to the packaging, the andean patterns behind were made with amaranth grains, placed with great detail creating geometrically beautiful compositions.
Café Galletti works hand in hand with small producers to position Ecuadorian coffee
on the map of the best coffees in the world, supporting more than 2,600 families involved in the value chain, guaranteeing a fair price and supporting social initiatives such as the financial independence of women, the eradication of family violence and
the conservation of ecosystems.
With more than 7 specialty coffees, new products and a latent export market, Galletti required an adjustment of its visual system to compete in a global market, hereby we
are working on a brand redesign where the coffee bean was eliminated, we modified typography to provide harmony and improve graphic quality, without forgetting the essence of its trajectory as a company. To reinforce the new image of Galletti, we designed the coffee packaging using illustrations characteristic of the origin of each
one, composed of landscapes with characters, fauna and flora to connect people with the origin of these extraordinary coffees in each sip. Do you dare to have a Galletti coffee?
We worked on a typographic brand and an emblem built from a bottle of human effigy typical of the Mayo Chinchipe - Marañon culture where the mind and body illuminating chocolate drink
was prepared, in the packaging we work with geometric illustrations based on the fauna and graphics of the Amazon
region and its culture..